5 Steps to an Effective Content Marketing Calendar
Use only one Content Calendar – While it may be tempting to have different calendars for content marketing, video marketing, social media and events, we can’t emphasize enough how important it is to have only one content calendar. Part of this is for making sure nothing falls through the cracks, and part is to make sure your marketing efforts are complementing each other.
Have an overall goal – What is the goal of your content marketing initiative? Do you hope to pump up website traffic, generate leads, sell products or some other objective? Whatever your goal is, it needs to be plain and apparent to anyone working on this.
Target your audience – Knowing who your target audience is and what they want is key to making any marketing efforts bear fruit. Creating killer content and getting it ranked and before many eyeballs is hard enough, without miscalculating whether or not it’s even of interest to your audience. Figure out who they are, and what they want, and tailor your content around this.
Coordinate with your marketing events – Many times throughout the year you may have events come along that can benefit from a content boost, such as a new product, show, seminar, conference or other promotable marketing dates. Plan strategically for these, and watch as your results soar.
Plan your content out far ahead – If you embrace this and begin to plan your content strategically, you’ll immediately see the benefit of advance planning. Not only does planning out future content give the ideas time to percolate, it allows you a chance to make all the aspects of this type of endeavor, like graphics, promotion and social media to be worked into the mix as well!