One Partner for Growth & Technology
Fractional CMO + CTO leadership for small and mid-sized businesses.
We design your strategy, run your marketing, and build the platform behind it — for less than one full-time hire.
- Executive-level leadership without the full-time cost.
- Unified marketing + technology strategy under one roof.
- Start in weeks, not months — momentum from day one.
- Access to an entire team of marketers, developers, and analysts led by your fractional exec.
- Trusted by NJ-based growth companies across logistics, professional services, and healthcare.
The Real Bottleneck Isn’t Effort — It’s Fragmentation
Growth stalls when marketing, data, and technology are owned by different people and vendors. Budgets get spread thin, “random acts of marketing” multiply, and the platform can’t keep up. The result: slower pipeline, poor attribution, fragile systems.
Marketing & Revenue pains
- No clear positioning or ICP; inconsistent message.
- Channels aren’t instrumented; can’t see MQL→SQL impact.
- Vendors to herd; no single owner of outcomes.
Technology & Data pains
- Slow site, broken forms, outdated stack.
- CRM, analytics, and web don’t talk; data lives in silos.
- Roadmap is reactive; security & QA are afterthoughts.
What You Get (Fractional CMO + CTO)
Executive leadership that designs your strategy, runs your marketing, and builds/operates your stack — with one team and one scorecard.
Fractional CMO — We Own:
- Positioning & ICP: sharpen value prop and segments.
- GTM & Demand Gen: paid search/social, SEO/content, offers, landing pages, CRO.
- Marketing Ops: HubSpot/CRM setup, scoring, attribution, reporting.
- Cadence: weekly KPIs, monthly reviews, 90-day plans. (This mirrors category leaders’ emphasis on senior leadership + GTM + execution ownership.)
Fractional CTO — We Own:
- Architecture & Roadmap: build vs. buy, sequencing.
- Web/App & Data: performance, reliability, analytics you trust.
- Integrations & Security: CRM/ERP, auth, policies, backups.
- Delivery: sprint planning, vendor leadership, QA. (Board level tech leadership — scalable, part time.)
CMO + CTO — The Multiplier
- RevOps + DevOps under one roof → faster tests, fewer handoffs, clear line to revenue.
Let’s Discuss your custom
Web, Software requirement now!
Why a Fractional Partner Beats Hiring (and Herding Vendors)
| Option | Cost & Speed | What You Get |
|---|---|---|
| Hire 1 FTE (Marketing Manager) | Median $161,030 wages; ~29.8% benefits → ≈ $229k fully loaded; ~41 days to fill | One discipline; still need web/dev/ops. |
| Build a small in-house team | Manager + Web Dev + Designer + Analyst → $500k+ fully loaded | Breadth, but slow ramp, higher fixed overhead. |
| Bigger Fish Fractional CMO/CTO | From $5k/mo (single pod) / $9k/mo (combined) | Executive leadership + cross-functional team; start in weeks, scale up/down; single accountability. Typical market ranges for fCMO/fCTO retainers span ~$3k–$20k+ |
Recent Wins (90-Day Snapshots)
Client / Industry
Distributor, 35 employees
Starting point
Slow site, no attribution, leads flat
What we shipped (90 days)
1 paid channel + 2 LPs, GA4 + HubSpot, site speed fixes.
Outcome
+32% SQLs, -41% CPL, LCP 1.2s
“Bigger Fish connected our marketing and platform. We finally know what drives revenue.” — COO, NJSee full story →
Are We a Fit?
Best fit if you
- Have 10–200 employees and a growth mandate.
- Want one accountable partner (not five vendors).
- Can commit to weekly KPIs and fast decisions.
- Use (or plan to use) HubSpot/CRM + GA4.
Not a fit if you
- Need daily on-site management or rigid RFP cycles.
- Won’t grant exec access to data/systems.
- Prefer one-off projects with no ownership.
FAQs
A fractional exec owns the function (strategy, team/vendors, KPIs) and embeds with you — not just advice. (Industry leaders frame fCMO as senior marketing leadership without full-time cost.)
Breadth, speed, and flexibility. One FTE (e.g., Marketing Manager) has a median wage of $161,030; with benefits (~29.8%) the fully loaded cost is much higher, and roles take ~41 days to fill on average. We start in weeks with a cross-functional team.
Both work. We can lead and level up your internal team or supply specialists where you have gaps.
We target leading indicators inside 30 days (speed, tracking, CPL, qualified pipeline) and scale wins over 90 days.
We put in access controls, backups, and QA; for advanced needs, we coordinate with vCISO/CISO partners. (Common fractional CTO remit.)
Schedule a Free Consultation for your Next Project.
Need quick help?
Call Now
732.596.7824
Not Ready to Talk?
Start with a 5-Point Check.
Get a free 5 Point Growth & Platform Check:
- Positioning clarity
- Funnel health
- Site performance
- Data trust
- Roadmap readiness
We’ll send a 2-page summary within 48 hours.
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Meet the People Behind Bigger Fish
We started Bigger Fish to fix a pattern we kept seeing: great businesses held back by fragmented marketing and technology. Our fractional CMO/CTO model puts one accountable leader over both — backed by specialists — so you get clarity, speed, and results.
- 10+ years across professional services, logistics, healthcare, and e-commerce.
- HubSpot, GA4, and modern web/app delivery (sprints, QA, security basics).
- Local focus (Middlesex/Union Counties) with remote reach.
Jordan Smith
Marketing Strategy & Automation
Taylor Kim
Web & App Engineering Lead
Alex Rivera
Data & Analytics Consultant